Amazon Restricted Brands That You Can’t Sell on Amazon


Nowadays, the Amazon Marketplace is selling unlimited products all across the globe. But there is an extensive list of Amazon restricted brands that you can’t sell to customers. Whether you are a novice or a seasoned seller on Amazon, the term “restricted brands” is definitely not a new thing for you.

Selling restricted brands on Amazon can have enormous consequences on your online FBA business. In this post, we are going to talk about Amazon's restricted brands and why they are not allowed to sell on Amazon. Stay tuned for more details.

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Amazon Restricted Brands

Restricting brands on Amazon is a practical step to prevent counterfeits from being sold on the site. Whether a category is open or gated, being allowed to sell doesn’t necessarily mean that you can sell every product that is listed in that specific group. There are many brands which are restricted on Amazon, and for different reasons.

Some brands may have exclusive agreements with Amazon or with sellers, whereas some are counterfeited so heavily that they need sellers to get their products directly through the manufacturer. And you require to be authorized by them as a legal reseller before you list their goods. Some products can be listed, but only in the “Used” condition.

Reasons Why Amazon Restrict Brands from Third-Party Sellers

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Amazon wants to be considered a safe platform by shoppers to buy things with confidence. Unfortunately, some sellers sell counterfeit items, and it is disappointing for both Amazon as well as consumers. To combat this issue, Amazon is quite restrictive about what to sell or what not to on its website.

Overall, the primary reason why Amazon restricts certain products or brands is that they wanted to optimize their reputable identity. Having an honorable image is the utmost respect as per a consumer’s opinion. Therefore, Amazon is quite strict when it comes to applying rules. But, some sellers still try to bend Amazon’s rules and guidelines, which makes Amazon look bad in front of consumers.

Situations like this can result in making customers lose their trust, and they will even start questioning whether or not they should buy stuff on Amazon. To protect their identity among customers, Amazon is focusing on banning certain brands, product categories, and items that fail to follow their standard. With Amazon's brand restrictions, they can filter low-quality products, illegally manufactured items, hazardous goods, inauthentic items, and more.

Some top reasons for Amazon restricting brands include:

    ● Products are often counterfeited

    ● Goods are easily stolen from retails shops

    ● The brand is sold exclusively elsewhere

    ● The brand does not want to lower their image

In addition, Amazon has long had a brand registry. Under this, the owners of brands could go through a procedure to register their goods and declare they don’t want their products to be sold by others.

Now, Amazon is enabling brands to register and restrict sales by third-party sellers. This is an excellent idea for brand owners to limit/restrict their goods.

Brands That Don’t Allow Third-Party Sellers

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Since Amazon has not given any actual list of brands that cannot be sold by third-party sellers, we’ve compiled a listing through our experience.

Here, you will find an extensive list of brands that restrict third-party sellers on their listings. Below are some of Amazon’s restricted brands in different categories:


Acer                                                         Microsoft

Apple                                                       Motorola

Audio-Technica                                       Native Union

“Beats” by Dre                                        Nikon Cameras

BodyGuardz                                           OtterBox

Bose                                                       Samsung

Canon Cameras                                     Skullcandy

Cobra                                                     Sony Cameras

Franklin Electronic                                 Speck iPad/iPhone

HP                                                          Spigen

LG                                                          T3 and more


Ahava                                                        Julep

Aidance Skincare                                      L' Occitane

Amope                                                       LVX

Babyliss                                                     MAC cosmetics               

Baire Bottles                                              Michelle Phan

Bare Essentials cosmetics                        Molton Brown

Benefiber                                                   Mustela

Bioderma                                                   Nature’s Sunshine

Bliss                                                           Neutrogena

Burberry                                                    Nivea

Calvin Klein                                               Norelco

Chanel                                                       Olay

Clarins                                                       Proactive

Comfort Zone                                            Rodial

Dermalogica                                             StriVectin

Epicuren Discovery                                  T3

Fitbit                                                         The Body Shop

Georgio Armani                                        Wen by Chaz Dean

Gucci                                                        Zirh and more

Jack Black

Juice Beauty


Aden & Anais                                           Graco

Baby Einstein                                           Munchkin

Baby Zen                                                  Prince Lionheart

Boppy                                                       Safety First

ERGObaby                                               Summer Infant and more

The First Years


Arm & Hammer






Sentry Pet Care

Wahl and more


Adidas                                                      Levi’s

Armani                                                     Michael Kors

Bali                                                          Nike

Burberry                                                  Nintendo

Calvin Klein                                             North Face

Chanel                                                     Puma

Coach                                                      Ray Ban

Hanes                                                     Tommy Hilfiger

Harley-Davidson                                     Under Armour

Kate Spade                                             Victoria's Secret and more


Amco                                                     New Metro Design

Avalon Bay                                            Progressive

Bentology                                              S'ip by Swell

Black & Decker                                     Spark Innovators

Cupture                                                 Stanley

Dyson                                                   TCP

Farberware                                           Tide

Harley-Davidson                                   Wilton

Joseph Joseph                                     Work Sharp

Kilner                                                    Yankee Candle and more


Adidas                                                       Fossil

Adidas Originals                                       Guess

Armani Exchange                                     Marc by Marc Jacobs

Brightz, Ltd                                               Michele

Citizen                                                       Seiko

Diesel                                                        Skagen and more


Emporio Armani


Adidas                                                     Nike

Brooks                                                     Puma

Champion                                               Reebok

Converse                                                 Skechers

Disney                                                     Toms Shoes

Dockers                                                    Vans and more


Adobe software

Beach Body / P-90X

Disney DVD



Rosetta Stone Language



Warner Brothers and more


Air Hogs                                                Marvel

Barbie                                                    My Little Pony

Cloud B                                                 Nickelodeon

Colorama                                              Pokemon

Disney                                                   Seedling

Educational Insights                            Skip Hop

Fingerlings                                            Spiderman

Furreal Friends                                      Star Wars

Green Toys                                            Tegu

Hasbro                                                  Tomy

Hot Wheels                                          Tsum Tsum

Lego                                                       VTech

Little Tikes                                             Zoomer and more


These are some brands that do not allow third-party sellers on their listings.

Note: If a brand is on the restricted list, it does not mean every product under that brand is banned. You need to understand that sometimes the whole brand is forbidden, and sometimes it is only a specific product-line or product within the brand that is not allowed to sell.


The list of Amazon’s restricted brands is continuously changing. Therefore, you need to stay aware of all updates to determine whether you can sell a product or not.

Besides, the above list on restricted brands is not complete. If you happen to come across any brand you think should be on this list, please feel free to mention it in the comment section. We will appreciate your efforts. 

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